The growth of the
television offer of HbbTV (Hybrid broadcast broadband TV) and the intention to
reinforce the weight of the television service by cable telecommunication
operators can convergently converge in a diaphanous intersection between
audiovisual and telecommunications.
HbbTV is an interactive
standard that, unlike Smart TV, confers power to networks, not manufacturers.
Dialogue options with the end customer are multiplied, which can trigger
creative news from the journalistic and audiovisual point of view and more seductive
formulas from the advertising perspective.