sábado, 17 de febrero de 2018

Broadband in the Philippines to develop the country



In this blog we analyze the Philippines broadband evolution with Caroline Mariel E. Aquino and Dyan Gabrielle P. Dino. With 7,107 islands comprising the entire archipelago, the Philippines is slowly moving to become a more digitalized society. According to government data, 46% of Filipinos use internet on a daily basis while 48 million Filipinos actively engage in social media. Although these figures may seem moot as compared to other urbanized countries, the Philippines is a predominantly agricultural society that is slowly adapting to western ways and standards.   
 Resultat d'imatges de filipinas
The fragmented geography of the island, issues with the private telecommunication companies and political ties with outside nations are just some of the hindrances that have held back the development of broadband in the Philippines in the past. In order to address these issues, the government implemented the National Broadband Plan (NBP) that aims to invest and radically improve the telecommunication and broadband services in the Philippines.

One of the first telecommunication companies in the Philippines was PLDT Inc., formerly known as the Philippine Long Distance Telephone Company, which was founded in 1928. It is currently the leading and the largest telecommunications and digital services company in the country, and is the most known internet service provider. Its latest infrastructure uses a Domestic Fiber Optic Network (DFON) and has an approximate aggregated loop capacity of about 7 Tbps. Due to many areas being unreachable through the fixed terrestrial transport network, DFON was designed to be able to provide services to these remote places. In addition to this, PLDT Inc. is the only Philippine fiber optic network that includes international connectivity with countries such as the United States of America, Japan, and other Asian countries.

Furthermore, Digital Telecommunications Philippines Inc. (Digitel) is one of PLDT Inc.’s major subsidiaries. Being the third largest mobile telecommunications company in the Philippines, Digitel founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service. In March 2003, it launched their wireless service Sun Cellular which initially introduced unlimited call and text services throughout the Philippines but has now branched out into wireless broadband. It ranks as being one of the most affordable data plans in the country.

Though initially being a telecommunications provider, Smart Communications is now known to be a wireless communications and digital services subsidiary of PLDT Inc., with roughly 3.8 million subscribers for its broadband service alone. Smart Communications provides commercial wireless services through 2G up to 4G LTE networks. It is currently implementing LTE-A networks in some areas in the Philippines and is beginning research on creating a 5G service. It also is the main operator of TNT, also known as Talk ‘N Text, a cellular service best known for its low-cost packages made affordable for the masses in the Philippines.

Another major telecommunication service provider in the Philippines is Globe Telecom, the main competitor of PLDT Inc. and its subsidiaries. To compete with PLDT Inc.’s bandwidth cap on their broadband plans, Globe is best known for their “UNLI-plans” which allow subscribers to enjoy unlimited access to their wireless services on both broadband and mobile. Wireless mobile Wi-Fi, or more commonly known as “pocket Wi-Fi”, is also offered through Globe Tattoo, providing 4G and LTE network connection with speeds between 12 Mbps to 24 Mbps. Globe Telecom uses a Fiber Optic Backbone Network (FOBN) which spans a total of 12000 km and can be upgraded to about 100 Gbps per wavelength. It is configured in a ring and has a self-healing arrangement. With the thousands of islands that make up the country, the FOBN has the capability to connect the entire Philippines.

Touch Mobile (TM), which was launched in 2001, is one of Globe Telecom’s most valuable subsidiaries that provide cellular service, including mobile internet. Touch Mobile is best known for its “all network” data plan that allows subscribers to communicate with users on other local networks without any additional charges. It was first proposed to cater to the middle income market but, due to its highly affordable discounted call and messaging services, has now become one of the leading mobile providers in lower-income groups. Since this income bracket make up majority of the population in the Philippines, Touch Mobile is a profitable asset to Globe Telecom.

Apart from being a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and media conglomerate, Sky Cable Corporation (Sky) is the country’s largest cable television and pay television provider. In 2011, the telecommunications company expanded into providing a cable broadband internet service, SKY Broadband. A year later, it became the first internet service provider in the Philippines that offered ultra high-speed internet in selected residential areas with a download speed that reached 200 Mbps. Additionally, the company also provides mobile internet service, Sky Mobi, which is being powered by Globe Telecom, currently offering a download speed of 12 Mbps.
 
Although it seems as if telecommunication providers in the Philippines operate like a duopoly, with Globe Telecom and PLDT Inc. dominating the market, there are smaller companies that challenge the market share that these two companies hold. One of such companies is Converge ICT, a relatively new service provider in the market that aims to compete with the established networks. Converge ICT capitalizes on being a fiber only internet service provider, and it has more affordable services as compared to PLDT Inc. and Globe Telecom. However, like most small companies, the downside to Converge ICT is that it has the least wide established coverage area. Unlike Globe Telecom and PLDT Inc. who have invested throughout the years to continuously develop their broadband services, Converge ICT is attempting to more strongly develop their services alongside the peak of internet usage in the Philippines.
A commendable aspect about broadband providers in the Philippines, however, is their abundance, serving as a means for internet to be accessible to everyone in the country. In order to remain in contact with their families in the Philippines, overseas Filipino workers (OFWs) would call their relatives from abroad. However, as the cost for long distance calls increased throughout the years, other alternatives such as Facebook Messenger and FaceTime, alongside other internet applications became preferable. This, as a result, served to increase the need and demand for internet access in the Philippines. Moreover, in the past, the amount of computer shops, or more commonly known as “internet cafes”, drastically increased throughout the country. These served as a hub for people to be able to use the internet on a pay-per-use basis. But as the years progressed, telecommunication companies that provided a broadband service sought opportunity and decided to establish several data plans as cheaper alternatives to make a broadband connection more affordable to a wider range of potential subscribers from the different income brackets. As seen in the case of Smart Communications who subsidizes TNT, Smart Communications is known as the more costly broadband provider, while TNT is the more affordable alternative. The class stratification in the country has allowed several companies to branch out and capitalize on seemingly cheaper prepaid and postpaid plans and services.
These private owned companies, such as Globe Telecom and PLDT Inc., have controlled the telecommunication and broadband sector of the entire Philippines throughout the years. Thus, being private companies, it is only natural that they function with private interest in mind. Rather than prioritizing affordability and better service, the companies focus on profit and distribution. Moreover, the private telecommunication companies do not make enough revenue to invest in costly new technology just from the profit that they get from their subscribers. In comparison to other more developed countries such as Korea and Japan, whose broadband and telecommunication infrastructure has been invested on and developed by their own governments, the Philippines has lagged behind in this aspect. It was only in 2017 that the government decided to allocate funds to develop and create a National Broadband Plan (NBP) for the entire country. As stated by  Gamaliel Cordoba, commissioner of the National Telecommunications Commission (NTC), during the press release launch of the plan, “all governments know that if you put money in telecommunications infrastructure, any increase in speed results in an increase in GDP because of the effect in the economy.” Following the footsteps of more developed countries who have laid down the groundwork for national connectivity,  the Philippines aims to fully digitalize the country by ensuring that most businesses and households operate on fiber optic cables. By providing cheaper and faster internet service both in big cities and remote provinces, the government hopes that it improves the overall standing of the socio economic sector of  the Philippines.


 
Compared to the other countries part of the Association of South East Asian Nations (ASEAN), the Philippines lags behind when it comes to the affordability and speed of internet and broadband services. Despite the many innovations in technology that have been made all over the world, the Philippines is considered to have the slowest average internet speed in the Asia Pacific. As seen in the figures released by the Philippine government below, the Philippines does not meet the standard that is needed to participate in a more competitive market in today’s digital society. The NBP was created as part of the ASEAN ICT Masterplan 2020 program which safeguards the continuous development and improvement of the quality of life of all ASEAN countries. 
The connectivity of a country does not only influence the socio-cultural development of the nation, but it also enables its total economic growth. By ensuring that all government offices, schools, hospitals enterprises have access to steady and fast internet, the government hopes that this provides a venue for more market activity and innovation. According to Elsio Rio, the secretary of the Philippine Department of Information and Communications Technology (DICT), “The NBP vision is to establish broadband as a basic right for all consumers, businesses, and government. We want more and accelerated investments and we seek to engage the public and private sector, including those from unserved and underserved areas,”. Much like China, whose GDP significantly increased when they fully invested in their nation’s internet economy, the Philippines hopes that the NBP is the first step in building a fully digitalized nation.
 
The country that serves as the benchmark for all ASEAN nations when it comes to internet and broadband connectivity is Singapore. Singapore, under the program name Singapore One, adapted the public-private-partnership model which entails private telecommunication companies to work hand in hand with the government to ensure a unified broadband plan for the entire nation. In line with this, the Philippines aims to develop a similar telecommunications model that merges the private and public sector to create a more efficient and connected broadband society. 
All this said, although the Philippines may not be the most technologically advanced country, the government is taking proper action to progress the nation’s connectivity. Through programs such as the NBP and other efforts of private companies, the path is paved for the continuous development and investment of telecommunication and broadband infrastructure that is essential to any digital nation. Although there may be a long way to go until the Philippines is up to par with first world modernized nations, at least there are already established plans of action that makes this all seem possible. 
We analyze international broadband evolution (here, the case of Philippines) in this blog, in Research Group about Digital Journalism and Marketing and Broadband and in Research Group on Innovative Monetization Systems of Digital Journalism, Marketing and Tourism (SIMPED), from CECABLE,  Escola Universitària Mediterrani of UdGUPF and Blanquerna-URL, in Twitter (@CECABLEresearch), Google+, in the group of LinkedIn, in the page of LinkedIn, in the group of Facebook, in Instagram (CECABLE), in Pinterest and in this blog. We will go in deep in the XXIII Cable and Broadband Catalonia Congress (10-11 April 2018, Barcelona).

 


32 comentarios:

  1. Articles molt interessants sobre la banda ampla en països que la necessiten molt.

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  2. Curiosos casos los de países como Filipinas. Interesantes análisis internacionales.

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  3. El artículo muestra y define muy bien la situación pasada y actual en Filipinas. Puedo compararlo con mi experiencia personal, ya que viaje a Las Filipinas hace relativamente poco. Es un país que no está muy desarrollado, sobretodo en las islas externas y alejadas de la capital (Manila). Puedo decir que en Manila la conexión wifi era realmente buena, los archivos en dispositivos móviles se mandaban rápido fuera cual fuera su peso de archivo. Sin embargo en islas más lejanas en las que solo se podía acceder en barco o avión la conexión allí era realmente mala, sobretodo cuanto más cercano estabas del mar. Los archivos en dispositivos móviles cargaban muy lentos y los archivos de video eran imposibles de enviar. Las redes sociales funcionaban muy lentas pero al final cargaban. Los Filipinos residentes en islas, la mayoría no tenía un móvil y los que podían tenerlo eran dispositivos muy antiguos, donde se notaba que la tecnología hacía poco que acababa de llegar a este país. Poco a poco como dice el artículo se ponen medios para que esta situación mejore y este país esté cada día más conectado al resto del mundo.

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    Respuestas
    1. ¡Muchas gracias por tu comentario, Mireia! Bonita experiencia la tuya en las Filipinas. Se demuestra que aún existen "gaps" de conectividad en numerosos países.

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  4. En este artículo se explica la situación en Filipinas en base a las telecomunicaciones actuales y la situación pasada en el país. Hace enfoque en que poco a poco el país va incorporando medios y mejoras para que con el tiempo sea un país más desenvolupado de lo que es ahora mismo.
    Al ser un país muy poco desarrollado, no hay buena conexión en muchas de sus zonas. En la capital podemos encontrar wifi en ciertas partes de ella, mientras que en zonas alejadas es realmente complicado.
    Como bien he destacado lineas arriba, es un país muy poco desarrollado, por lo tanto, la mayoría de personas no deben de tener ni teléfono. Por esto mismo, no deben echar de menos tener línea móvil o internet, ya que son muy pocos los que pueden permitirse tenerlo.
    Natalia.

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  5. This article talks about the situation of Philippines about today's communication and technology and what's going on there.
    The country is being more active about their technology and resources to make far-reaching. However, is a country where is difficult to have a great connection.
    To sum up I would like to say that even though they don't really use phone or have it, they don't really need it because of their economy.
    Maria.

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  6. Este comentario ha sido eliminado por el autor.

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  7. Me parece muy interesante ya que Filipinas es un pais emergente que cada vez más y más esta siendo desarrollado en muchos ámbitos como la mejora de la calidad de vida (medicina), en la educación, en el turismo y sobretodo, como se habla en el presente artículo, del avance de las telecomunicaciones. Sin embargo, no en todas las zonas está surgiendo este efecto.
    Es por ello, que se debe hablar de la banda ancha en el lugar y darle importancia para que pueda emerger con más fuerza. Internet es hoy en día muy importante para poder conocer todas las noticias o hacer llegar información con la mayor rapideza posible. Por eso muchas empresas comentadas en el artículo deciden ayudara este gran país con su conexión.

    Sandra

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  8. Este comentario ha sido eliminado por el autor.

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  9. Una interesante y cierta reflexión de la situación en la que se encuentra un país turísticamente emergente como es Filipinas.
    Buen análisis del pasado y presente a parte de las expectativas futuras del mismo.
    Tecnológicamente hemos podido ver que no está siendo desarrollado como en el caso de otros países ya que en este caso dispone de poca conexión a la wify e incluso la conexión es nula en diversas partes más alejadas de los grandes núcleos de población, lo que vienen siendo la capital y las grandes ciudades.
    En definitiva, un país muy poco desarrollado tecnológicamente y con muchas carencias pero con un desarrollo turístico muy potencial y actualmente en un alto nivel de crecimiento.

    Albert.

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    Respuestas
    1. Ciertamente, como destino turístico, es urgente que las Filipinas implementen sólidas redes de banda ancha. ¡Muchas gracias por tu comentario, Albert!

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  10. Este comentario ha sido eliminado por el autor.

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  11. Este comentario ha sido eliminado por el autor.

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  12. Este comentario ha sido eliminado por el autor.

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  13. Este articulo nos transporta a Filipinas, en el que la principal idea de este texto es la banda ancha. Actualmente, PLDT Inc. es la más conocida y la primera que a nivel internacional incluye conectividad con Estados Unidos, Japón y países de Asia. Es interesante saber y conocer que en ese país, la telecomunicación es muy rápida, ya que primero se expande a los países vecinos y después va creciendo hsata llegar a un nivel internacional. La conectividad ha seguido con el paso de años a nivel mundial, pero ahora está hasta en los rincones de cada calle del mundo, pero en Filipinas ha ido y sigue en aumento para conseguir una red con mayor conectividad y con mayor número de usuarios conectados, y eso personalmente, me ha sorprendido porque anteriormente no era un país muy desarrollado a nivel tecnólogico como Estados Unidos, y eso a nivel turístico ha cambiado muchísimo, tanto para los residentes como para los turistas y futuros turistas.
    Nathalie

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    Respuestas
    1. Cada paso en pro de la conectividad es positivo. ¡Muchas gracias por tu comentario, Nathalie!

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